Marketing scheme of “conflict-free”

Marc Choyt at FairJewlery.org recently posted an article titled “Kimberley Process Certification: Everyone knows the deal is rotten.” We are sharing it with you in response to the maddening blogs popping up everywhere encouraging consumers to purchase “conflict-free.”

What most don’t understand is that “purchasing conflict-free” is just as much of a marketing scheme as “diamonds are forever.” Those of you sincerely trying to purchase jewelry that you can feel good about shouldn’t settle for simply conflict free. Consider where the jewelry is made, the gem sourcing and the metal used to find jewelry with minimal social and environmental impact.

Here is an excerpt from Marc’s post…

Just about everyone sees KPCS as an honest and valiant attempt by the international diamond industry that works with NGOs and governments to create a better platform. The stakes for the treaty are high. The image of diamonds since the blood diamond tragedy has fully depended upon KPCS.

Yet there are no means through which to insure that jewelers sell diamonds that have been Kimberley certified.

KPCS absolutely does not address labor and environmental abuses resulting from diamond mining. Nor does it assure ethical labor in the digging of diamonds, unless you consider diamonds produced by under compensated small scale miners, or child workers in unregulated environmental conditions as “ethical.”

Wear Your Commitment – contact C5 sustainable fine jewelry company to learn more.